For ENTREPRENEURS who've started everything and shipped nothing

For ENTREPRENEURS who've started everything and shipped nothing

Stop brainstorming.
Start shipping.

Stop brainstorming.
Start shipping.

I built PactoMVP because I was done being a professional brainstormer — endlessly chasing the dopamine hit of a shiny new idea while my half-started projects collected dust.

It's a six step framework that takes you from scattered ideas to a defined, committed MVP — today, not someday.

The Method

This framework is designed to be run with a capable LLM -- I would suggest Gemini or Claude. Ideally you open it now and work through each stage live. The goal is to get through the whole method in one sitting: step by step, you'll mine your own life to dig up real problems, zero in on the one you're best positioned to solve, and walk away with your MVP locked in. At each stage you'll find a ready-to-use prompt you can paste into your LLM. No setup required -- just a few hours of your time, no excuses. Let's go!

Stage 0

Prime Your Thinking Partner

You know how ChatGPT gives you a brilliant, personalised list of startup ideas when you ask nicely? No? Same. Generic prompts get generic output. Before we start, give your LLM a proper briefing by pasting the prompt below. The goal is to tell it what you're trying to accomplish, how you want it to engage, and -- crucially -- that its job is to push back, not cheer you on.

COPY THIS PROMPT
You are a critical but constructive startup advisor helping me find a problem I am uniquely positioned to solve and commit to an MVP. Your job is not to validate me - it's to help me think clearly and be honest with myself. I will walk you through each stage - wait for me to move us forward, never push ahead on your own. If something i say sounds vague or like wishful thinking, call it out directly. When asked to generate ideas or problems, do it directly - don't lead me to discover them through questions. Your job is to bring things to the table, not coach me to find them myself. When you do ask a question, ask one at a time and wait for my answer before asking another.
Make the Pact

Finally. A Deadline You Can't Ghost.

You have an MVP — and that already puts you ahead of most people who start this. Now there's one question left: are you going to ship it, or go back to being a perpetual ideator?

The single most reliable way to ship is to hold yourself accountable — pick a real human — your witness — someone whose only job is to confirm on your deadline day whether you actually shipped, set a hard launch deadline, and mean it. Most people do exactly this and still slip, because missing a self-imposed deadline costs them nothing. So we're going to spice it up a little and ramp up the cost of inaction. Here's how it works:

Step 01State your commitmentOne sentence MVP. What your witness will confirm you shipped.
Step 02Name your witnessSomeone who gets one email on your deadline: did you ship? Yes or no.
Step 03Set a hard deadlineAny date. No minimum. Just one you'll actually take seriously.
Step 04Choose a financial stakeAn amount that will only get charged if your witness says you didn't ship.
✓ You shipCard released. No charge made. You're invited to promote your project on this site.
✗ You don't shipYour stake is charged. Every dollar goes to PactoMVP to keep the lights on and help other perpetual ideators finally ship something.

Do you have to put money on the line? Of course not — the deadline and your witness alone will hold you more accountable than any sticky note.

Will it help? Yes — nothing focuses the mind quite like knowing your card gets charged if you don't ship. And if things do go sideways, your stake goes to PactoMVP — keeping the site running, the emails firing, and the next brainstorm-addict nudged toward actually building something. A bad outcome for you, a small win for the ecosystem.

Your commitment

This is the exact thing your witness will be asked to confirm.

Pick a date you'll actually feel pain missing.

Your details

On your deadline day, they get one email asking if you shipped — yes or no. Choose someone who won't lie to spare your feelings.

Your stake

This amount is only ever charged if your witness confirms you didn't ship.

Payment

Your card is put on hold, not charged — like a hotel hold. Released automatically if your witness confirms you shipped.

Secured by StripeAuthorization only

I agree to the and

How it works, exactly
ShippedYour witness confirms yes → card released immediately. No charge. You're invited to the alumni wall.MissedYour witness confirms no → your full stake is charged. 100% goes to PactoMVP to keep the site running. No partial charges.No replyWe send one follow-up to your witness. Still nothing after 48 hours → card released. No charge.
Pacto Alumni

These founders stopped planning and shipped.

Every project here started as a one-sentence MVP and a pact. These are some of the ones who kept it.

Get in touch.

Let me know your thoughts on the framework — did it help you get unstuck? Any suggestions on how to make it better? I'd also love to hear ideas for where this site could go next: new features, tools, anything at all.

Additional Resources

A handful of additional resources I'd personally recommend — some for the idea-to-launch journey, others for building and growing after you've shipped. If you've come across something that belongs on this list, send it my way through the contact form above.

COMMUNITY

Indie Hackers

A community of founders building profitable online businesses without external funding. Great case studies, ideas, and articles written by those who've done it before.

Special mention: if you need one talk to get you off the couch, make it Pieter Levels' Turning side projects into profitable startups — levels.io/startups

IDEA

How to Get Startup Ideas — Paul Graham

Y Combinator co-founder Paul Graham reframes how to think about finding great startup ideas. Just keep in mind he has VC-backed ventures in mind when judging whether an idea is good or not.

BUILD

The Lean Startup — Eric Ries

The foundational framework for building a product systematically: build the smallest thing you can, measure whether it works, learn from what you find, repeat.

BUILD

Zero to One — Peter Thiel

While Ries says iterate fast and let the market guide you, Thiel argues the best businesses don't compete — they create. Both great books to read back to back.

EARLY GROWTH

Do Things That Don't Scale — Paul Graham

Another essay from Graham — his take on how to make an early startup succeed and get the growth engine going.

Stop brainstorming. Start building.

·